Our Mission: To be the best source of community journalism and quality products and services in our markets. — Lafromboise Communications, Inc.

Integrity

We will operate with honesty and substance.

Integrity: The quality of being honest and having strong moral principles.

Loyalty

To our owner, the company and each other.

Loyalty: A strong feeling of support or allegiance.

Value

To customers, profits for ownership and meaningful jobs for employees.

Value: The regard that something is held to deserve.

Service

To our community through our products and civic participation.

Service: The action of helping or doing work for someone.