Rooted in History: Our Flagship Publication

The Chronicle through the Years, serving southwest Washington, since 1889

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Lafromboise Communications, Inc.: A History

Richard Lafromboise

Richard Lafromboise

In 1965, the Lafromboise family moved to Seattle, and in 1968, Richard Lafromboise purchased the Centralia Daily Chronicle, the third newspaper in his publishing group which already included the Aberdeen Daily World and Redding, Calif.-based Red Bluff Daily News.

Only months after purchasing the Chronicle, Richard died and Jeraldine “Jeri” Lafromboise, his wife, took over her late husband’s newspapers.

As a newspaper woman, Lafromboise remained dedicated to her husband’s vision for more than four decades, until her death in 2012.

Jeri and RIchard’s daughter, Jenifer Lafromboise Falcon, 43, assumed ownership of the paper following her mother’s death. She took over as chairman of the board when her mother retired from the role in early 2012.

Jeraldine "Jeri" Lafromboise

Jeraldine Lafromboise

Lafromboise Communications has expanded their holdings and businesses through the years to include The Chronicle, The Chronicle Print Division, The Battle Ground Reflector, the Nisqually Valley News, Southwest Washington Family magazine and Sign Pro, among other divisions within the company.

“I believe that the best way to honor both my mother and father is to keep on moving forward with the pride and determination, that they both encompassed,” Jenifer said. “I have faith in the people who work for us; we want to evolve with the times and do what we need to do to deliver a quality product for our community.”

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Our Mission: A Company Motto We Live By

To be the best source of community journalism and quality products and services in our markets.

We will achieve this with:

  • Integrity — we will operate with honesty and substance.
  • Loyalty — to our owner, the company and each other.
  • Value – to customers, profits for our ownership and meaningful jobs for our employees.
  • Service — to our community through our products and civis participation.


Awards & Accolades

  • Three-time C.B. Blethen Award Winner, The Chronicle
  • 2012 General Excellence Award (Society of Professional Journalists), The Chronicle
  • 2008 Business of the Year (Centralia-Chehalis Chamber of Commerce), The Chronicle
  • Pacific Northwest Newspaper Association Awards (PNNA), Chronicle Printing Division
    (Home of “The Best Press Crew in the Northwest”):

    • 2009 — 1st Place
    • 2008 — 1st Place
    • 2005 — 1st Place
    • 2002 — 2nd Place
    • 2001 — 1st Place
    • 2000 — 1st Place
    • 1999 — 2nd Place

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